Temporal Modelling of Customer Behaviour
Language: English
Published by Springer, Palgrave Macmillan Mai 2019, 2019
- Hardcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -This book describes advanced machine learning models ¿ such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics ¿ for analysing customer behaviour. It shows how they are used to track changes in customer behaviour, monitor the evolution of customer groups, and detect various factors, such as seasonal effects and preference drifts, that may influence customers¿ purchasing behaviour. In addition, the book presents four case studies conducted with data from a supermarket health program in which the customers were segmented and the impact of promotional activities on different segments was evaluated. The outcomes confirm that the models developed here can be used to effectively analyse dynamic behaviour and increase customer engagement. Importantly, the methods introduced here can also be used to analyse other types of behavioural data such as activities on social networks, and educational systems.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 140 pp. Englisch.…
Seller Inventory # 9783030182885
- Title
- Temporal Modelling of Customer Behaviour
- Author
- Ling Luo
- Publisher
- Springer, Palgrave Macmillan Mai 2019
- Publication year
- 2019
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 3030182886
- ISBN 13
- 9783030182885
- Item weight
- 383 grams
- Dimensions
- 241x160x14 mm
- Series
- Book 595 of 797: Springer Theses
This book describes advanced machine learning models – such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics – for analysing customer behaviour. It shows how they are used to track changes in customer behaviour, monitor the evolution of customer groups, and detect various factors, such as seasonal effects and preference drifts, that may influence customers’ purchasing behaviour. In addition, the book presents four case studies conducted with data from a supermarket health program in which the customers were segmented and the impact of promotional activities on different segments was evaluated. The outcomes confirm that the models developed here can be used to effectively analyse dynamic behaviour and increase customer engagement. Importantly, the methods introduced here can also be used to analyse other types of behavioural data such as activities on social networks, and educational systems.
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buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
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