Telling Your Brand Story: How Your Brand Purpose and Position Drive the Stories You Share

Marsh, Robert

ISBN 10: 099815010X / ISBN 13: 9780998150109

Published by Millcreek Creative Ventures, 2016

Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs6564672535

Synopsis:

Why do some brands resonate with consumers while others are ignored? Why do humans crave stories—even from the products they use? Is there a framework for creating brand stories that captures attention? This book will show you why a good brand story is critical to the long-term success of any product or service. By examining more than 30 brand stories and what makes them work, readers will glean ideas for finding their own brand stories and learn how to communicate them better. Full of interesting and compelling stories, Telling Your Brand Story is a guide for marketers, writers, startup founders and anyone else eager to learn how stories impact the way we feel about and interact with the brands we use. You’ll learn: • the neurological reasons why humans crave stories • 15 different ideas for finding your brand story • a framework for thinking through your brand’s purpose and position to identify a brand story that will resonate with your customers • ideas for sharing your story effectively

Bibliographic Details

Title: Telling Your Brand Story: How Your Brand ...
Publisher: Millcreek Creative Ventures
Publication Date: 2016
Binding: Soft cover
Condition: Like New