The Televiewing Audience: The Art & Science of Watching TV. This item is unavailable.
Language: English
Published by Hampton Pr, 2002
- Softcover
- Used
Seller: Off The Shelf, Antonia, MO, U.S.A.Off The Shelf
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AbeBooks seller since June 14, 2019
Unavailable
Softcover
Condition: Used - Good
£ 3.85
Item description from seller
The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Seller Inventory # 4WILKM00P57F
- Title
- The Televiewing Audience: The Art & Science of Watching TV
- Author
- Abelman, Robert; Atkin, David J.
- Publisher
- Hampton Pr
- Publication year
- 2002
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1572734884
- ISBN 13
- 9781572734883
An understanding of how we learn to watch television and why we watch television is integral in any examination of television history, industry or regulation. A comprehension of what audiences bring to the televiewing experience and what the television industry does to keep its audience attending is essential in the exploration of what they take away. This text fills this void in the literature. It is specifically designed to complement existing texts from a wide variety of related fields of study. Each chapter ends with a summary that recaps the main points of interest and provides a logical transition to the next chapter.
"Synopsis" may belong to another edition of this title.
Review
-A welcome addition to a crucial area of media literacy activism! With her intriguing basis in myth and focus on Otherness, Debra Merskin presents an exciting, novel approach to her grounded critical analyses of media portrayals of minorities, and her engaging balance of scholarly style and conversational manner offers students and professors a genuine textbook that is accessible and relevant.- (Mary-Lou Galician, Head of Media Analysis & Criticism, Walter Cronkite School of Journalism & Mass Communication, Arizona State University)"
A welcome addition to a crucial area of media literacy activism! With her intriguing basis in myth and focus on Otherness, Debra Merskin presents an exciting, novel approach to her grounded critical analyses of media portrayals of minorities, and her engaging balance of scholarly style and conversational manner offers students and professors a genuine textbook that is accessible and relevant. (Mary-Lou Galician, Head of Media Analysis & Criticism, Walter Cronkite School of Journalism & Mass Communication, Arizona State University)
A welcome addition to a crucial area of media literacy activism! With her intriguing basis in myth and focus on Otherness, Debra Merskin presents an exciting, novel approach to her grounded critical analyses of media portrayals of minorities, and her engaging balance of scholarly style and conversational manner offers students and professors a genuine textbook that is accessible and relevant. (Mary-Lou Galician, Head of Media Analysis & Criticism, Walter Cronkite School of Journalism & Mass Communication, Arizona State University)
"About the title" may belong to another edition of this title.