Telecommunications Strategy : Cases, Theory and Applications
Language: English
Published by Routledge, 2004
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 115.25
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consumer demands. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures. Case studies from the US, UK and Europe are presented to illustrate key strategic concepts in the industry including:managing ascent and declineconvergence and specializationprotecting core marketsmanaging industrial transition.Combining in-depth analysis with focused discussion of the strategic context, this key text will be of interest to students on specialist telecommunications and information management courses as well as MBA students interested in the strategic analysis of this evolving global industry.…
Seller Inventory # 9780415342384
- Title
- Telecommunications Strategy : Cases, Theory and Applications
- Author
- Jason Whalley
- Publisher
- Routledge
- Publication year
- 2004
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0415342384
- ISBN 13
- 9780415342384
- Item weight
- 521 grams
- Dimensions
- 234x156x18 mm
The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consumer demands. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures. Case studies from the US, UK and Europe are presented to illustrate key strategic concepts in the industry including:
- managing ascent and decline
- convergence and specialization
- protecting core markets
- managing industrial transition.
Combining in-depth analysis with focused discussion of the strategic context, this key text will be of interest to students on specialist telecommunications and information management courses as well as MBA students interested in the strategic analysis of this evolving global industry.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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|---|---|---|
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