The Teaching of Advertising at the Graduate Level (Classic Reprint)
Language: English
Published by Forgotten Books, 2024
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
£ 14.01
Quantity: Over 20 available
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Print on Demand. This book delves into the dynamic changes in teaching advertising at the graduate school level over the last decade. As advertising evolved into a profession with a defined body of knowledge, pedagogical approaches to educating the next generation of advertising professionals also adapted and matured. The author provides a comprehensive review of how exclusively graduate programs in business administration, colleges of journalism and communication, and integrated universities have each tailored their programs to meet the unique demands of teaching advertising. The text not only draws on interviews with advertising executives and educators but also incorporates feedback from students. The author's exploration of the different approaches to teaching advertising reveals insights into advertising's foundational elements, current trends, and essential knowledge for navigating the complexities of this ever-evolving field. This book is a valuable resource for advertising professionals and academics seeking a deeper understanding of the history, present state, and future of advertising education. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9781528143752_0
- Title
- The Teaching of Advertising at the Graduate Level (Classic Reprint)
- Author
- Vergil Reed, John Crawford
- Publisher
- Forgotten Books
- Publication year
- 2024
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1528143752
- ISBN 13
- 9781528143752
- Seller catalogs
- Education
The issues are far from settled. There are strong argu ments advanced by both the traditionalists and what might be called the generalists, for want of a better name.
It would be premature to express even a tentative judgment regarding the most appropriate type of educa tion for the field of advertising in the future. It is, how ever, both possible and desirable that more should be known about what is now being done in the field. To achieve a clarification of what is being done at the grad uate level of instruction the Graduate School of Business of Columbia University and the American Association of Advertising Agencies jointly commissioned Dr. Vergil Reed, Professor of Marketing, Columbia Business School, to make a study of, and report on, the work in advertising now conducted by graduate faculties of business and of journalism throughout the nation.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
"Synopsis" may belong to another edition of this title.
Forgotten Books
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Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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Forgotten Books publishes hundreds of thousands of rare and classic books.
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.
The digital edition of all books may be viewed before purchase if you request a sample.
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