Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets.
From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:

- the internet

- radio and TV

- business-to-business

- public relations

- recruitment

- charities
Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.

Review

"Compulsory and compulsive reading." (Jamie Dow, Brand Development Centre )

"Plenty of nuggets and well worth keeping close to hand for inspiration" (Institute of Direct Marketing )

"Perfectly explains how copywriting works." (Daily Telegraph )

"About this title" may belong to another edition of this title.

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