Title: Targeting the Trendsetting Consumer : How to Market Your Product or Service to Influential Buyers
Publisher: McGraw-Hill School Education Group
Publication Date: 1991
Language: English
ISBN 10: 1556234783
ISBN 13: 9781556234781
Binding: Hardcover
Condition: Good

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Explains how to develop a strategic marketing plan that considers brand identity, visual design, distribution, customer service, advertising, and promotion

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