Talking to Humans: Success starts with understanding your customers

Constable, Giff

ISBN 10: 099080092X ISBN 13: 9780990800927
Published by Giff Constable, 2014
Used Paperback

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Synopsis:

With a foreword from Steve Blank, Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.

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Bibliographic Details

Title: Talking to Humans: Success starts with ...
Publisher: Giff Constable
Publication Date: 2014
Binding: Paperback
Illustrator: Fishburne, Tom
Condition: Very Good

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