Talent Is Not Enough: Business Secrets For Designers

Shel Perkins

212 ratings by Goodreads

Language: English

Published by Pearson Education (US), 2006

0321278798 / 9780321278791

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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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&> ?Frank Maddocks, President, Maddocks & CompanyThis comprehensive guide includes everything designers need?besides talent?to turn their artistic success into business success. You?ll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you?ll learn:? How to get on the right career path? How to market your services successfully? The best way to determine pricing for your services? How to avoid common legal pitfalls? How to structure projects for success? The secrets of successful teams? How to sustain your business long-termTalent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals in these areas and more:? Design planning and strategy? Corporate identity development? Marketing communications? Publication and editorial design? Brand identity and packaging design? Advertising and promotion design? Motion graphics? Environmental design? Industrial design? Interaction designTalent Is Not Enough is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA. BONUSWatch for free chapters online! www.talentisnotenough.com.…

Seller Inventory # 00096347810

Title
Talent Is Not Enough: Business Secrets For Designers
Author
Shel Perkins
Publisher
Pearson Education (US)
Publication year
2006
Condition
Very Good
Binding
Paperback
Language
English
ISBN 10
0321278798
ISBN 13
9780321278791

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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