Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Schultz, Majken,Hatch, Mary Jo

ISBN 10: 0787998303 ISBN 13: 9780787998301
Published by Jossey-Bass, 2008
Language: English
Condition: Used - Very good Hardcover

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Used - Hardcover

Condition: Used - Very good

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