Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Language: English
Published by Jossey-Bass, 2008
- Hardcover
- Used
Condition: Used - Good
£ 14.11
Quantity: 1 available
Add to basketItem description from seller
Namenseintrag. Cover leicht verschmutzt.
Seller Inventory # 3060621_53d_4x
- Title
- Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
- Author
- Hatch, Mary Jo
- Publisher
- Jossey-Bass
- Publication year
- 2008
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0787998303
- ISBN 13
- 9780787998301
"Synopsis" may belong to another edition of this title.
About the Author
Mary Jo Hatch is professor emerita at the University of Virginia's McIntire School of Commerce and adjunct professor at the Copenhagen Business School in Denmark.
Majken Schultz is professor at the Copenhagen Business School.
Hatch and Schultz co-founded the Corporate Brand Initiative, which is funded by the LEGO Group and sponsored jointly by Nissan, Johnson & Johnson, Novo Nordisk, SONY, Boeing, Telefónica, and ING.
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 25 to 45 business days | 8 to 14 business days |
|---|---|---|
| First item | £ 89.23 | £ 110.48 |
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Buchmarie
Germany
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