Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising

Language: English

Published by University Of Illinois Press, 2024

0252045726 / 9780252045721

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony. Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion. As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence. Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising's role in building the all-volunteer military.…

Seller Inventory # 9780252045721

Title
Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Author
Jeremiah Favara
Publisher
University Of Illinois Press
Publication year
2024
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0252045726
ISBN 13
9780252045721
Item weight
454 grams
Dimensions
229x152x17 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

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