"A read so riveting, it's not hard to imagine watching it unfold on Sunday nights." --The Associated Press
"An incisive account that is more than a rosy victory lap for one of TV's most influential channels." --Eric Deggans, NPR's "Books We Love"
"It's Not TV proves to be a lively companion to all these shows." --Andrew O'Hagan, The New York Review of Books
The inside story of HBO, the start-up company that reinvented television--by two veteran media reporters

HBO changed how stories could be told on TV. The Sopranos, Sex and the City, The Wire, Game of Thrones. The network's meteoric rise heralded the second golden age of television with serialized shows that examined and reflected American anxieties, fears, and secret passions through complicated characters who were flawed and often unlikable. HBO's own behind-the-scenes story is as complex, compelling, and innovative as the dramas the network created, driven by unorthodox executives who pushed the boundaries of what viewers understood as television at the turn of the century. Originally conceived by a small upstart group of entrepreneurs to bring Hollywood movies into living rooms across America, the scrappy network grew into one of the most influential and respected players in Hollywood. It's Not TV is the deeply reported, definitive story of one of America's most daring and popular cultural institutions, laying bare HBO's growth, dominance, and vulnerability within the capricious media landscape over the past fifty years.

Through the visionary executives, showrunners, and producers who shaped HBO, seasoned journalists Gillette and Koblin bring to life a dynamic cast of characters who drove the company's creative innovation in astonishing ways--outmaneuvering copycat competitors, taming Hollywood studios, transforming 1980s comedians and athletes like Chris Rock and Mike Tyson into superstars, and in the late 1990s and 2000s elevating the commercial-free, serialized drama to a revered art form. But in the midst of all its success, HBO was also defined by misbehaving executives, internal power struggles, and a few crucial miscalculations.

As data-driven models like Netflix have taken over streaming, HBO's artful, instinctual, and humanistic approach to storytelling is in jeopardy. Taking readers into the boardrooms and behind the camera, It's Not TV tells the surprising, fascinating story of HBO's ascent, its groundbreaking influence on American business, technology, and popular culture, and its increasingly precarious position in the very market it created.

About the Author

Felix Gillette is the enterprise editor for Bloomberg News's media, entertainment, and telecom team, as well as a features writer for Bloomberg Businessweek. He has covered the business of media and technology for over a dozen years and has worked as a staff writer at the Washington City Paper, the Columbia Journalism Review, The Village Voice, and The New York Observer.

John Koblin is a media reporter for The New York Times, covering the television industry. He reports on the companies and personalities behind the scripted-TV boom as well as the networks that broadcast the news. Prior to joining the Times, he covered media at The New York Observer, Women's Wear Daily, and Deadspin.

"About this title" may belong to another edition of this title.

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A bookstore with that lost independent feel ? a relaxed, inviting environment conducive to discovery, where quality takes precedence over quantity, where the books marginalized by commercial concerns have a home. If you come in looking for something specific, we will have it or we will find it for you. If you're looking for nothing in particular, you can lose yourself in a world of new ideas.

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Right of withdrawal

If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

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Statutory right to withdraw

You have the right to withdraw from this contract within 14 days without giving any reason.

The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.

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You shall send back the goods or hand them over to Visible Voice Books, Cleveland, Ohio, U.S.A., +1 2169610084, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

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