TRENDS AND TOOLS FOR BUSINESS DECISIONS / TENDENCIAS Y HERRAMIENTAS PARA LA TOMA DE DECISIONES. BUENOS AIRES, (ARGENTINA) 14-17 MAY/MAY 1995
Published by ESOMAR, 1996
ISBN 10: 928310224X (ISBN 13: 9789283102243)
- Softcover
- Used
Condition: Used - Near fine
£ 50.76
Quantity: 1 available
Add to basketItem description from seller
Materia: Investigación de mercado. Características físicas: Letras en la cubierta. Fecha en parte superior en blanco de la portada y de la página III. Ubicación: R23B4-17. Este volumen recoge las actas de la III Conferencia Latinoamericana de ESOMAR celebrada en Buenos Aires en 1995, centrada en el papel de la investigación de mercados en la toma de decisiones empresariales. A través de contribuciones de especialistas internacionales, se analizan las principales tendencias metodológicas y tecnológicas aplicadas al análisis de datos, segmentación de consumidores y evaluación de campañas. Enmarcado en el ámbito de la investigación comercial y el marketing estratégico, el libro ofrece una visión representativa del pensamiento profesional en América Latina durante los años noventa, siendo una fuente valiosa para estudiosos de las ciencias sociales aplicadas, responsables de marketing y consultores interesados en la evolución del análisis empresarial.
Seller Inventory # 80211
Bibliographic details
- Title
- TRENDS AND TOOLS FOR BUSINESS DECISIONS / TENDENCIAS Y HERRAMIENTAS PARA LA TOMA DE DECISIONES. BUENOS AIRES, (ARGENTINA) 14-17 MAY/MAY 1995
- Author
- LATIN AMERICAN CONFERENCE/ III CONFERENCIA LATINOAMERICANA DE ESOMAR
- Publisher
- ESOMAR
- Publication year
- 1996
- Condition
- Muy Bien
- Dust jacket
- Sin cubierta
- Book Type
- LIBRO
- Binding
- Rústica (Tapa blanda)
- Seller catalogs
- Economía
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| Item | 10 to 20 business days | 6 to 15 business days |
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| First item | £ 23.73 | £ 45.86 |
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