Have you ever wondered why you are misunderstood? Would it shock you to know that it could be HOW you delivered the message? Did you know that the media you use to deliver a message affects the way it is interpreted by others? That’s right! Texting, email, video conference, telephone, and in-person meetings are not interchangeable, but nobody explains that to us, so we are forced to learn the best way to use them by trial and error. Until now!

Ed Paulson, author of the best selling The Complete Idiot's Guide To Starting Your Own Business, explains how the power of media richness theory can be easily and practically applied to ensure that you use the right media, for the right situation, to be better understood. These concepts have been around academic circles since the 1980s but they have never been explained so that business managers could apply them to improve communication within their groups or organization. In Getting Through, Ed explains his approach to selecting the right media which considers message complexity, worker experience, perceived risk, information clarity, and company culture among others. All leaders know that effective communication is the glue that binds all high performing teams. The short time you spend reading this book will change the way you communicate forever.

In this book you will learn:
1. A method for ensuring you are completely understood as you wanted.
2. The strengths and weaknesses of popular media such as text, email, video conference and telephone.
3. The value of starting all communication with a detailed look at your audience and desired outcome.
4. The importance of considering perceived risk when selecting communication media.
5. That understanding the people involved pays off with better understanding.

Purchase this book as:
1. A gift for a new graduate to get help them find a job.
2. A gift for a person new to work to help them communicate better with peers from their first day at work.
3. A great companion book for a business communication course.
4. If you are a current or aspiring manager who wants to use communication as the glue for your team.
5. If you are in sales/marketing/service and need to create the best possible understanding with your prospects or existing customers.

FROM THE INTRODUCTION
This book is intended to make you a better business communicator. If you are someone who manages or supervises others, this book is for you. If you are someone who needs to manage upward in your organization to your bosses and their bosses, this book is for you. If you have ever (or never) wondered whether to send an email, pick up the phone or have a meeting and really had no idea how to make that decision, this book is for you. If you have ever felt like the person you are talking to would rather be doing something else other than talking to you, this book is for you. If you find that your emails, voice messages, and invitations are being ignored, this book is for you. If you are a leader that feels like those you lead are not going in the direction you intend, this book is for you. If you are a manager whose team is underperforming, this book is for you. If you are in sales, marketing, or customer service and have difficult customers, no matter what you try to do for them, this book is for you. If you are frustrated with the way communication in your organization works (or doesn’t work), this book is for you.

On the other hand, if you and your significant other are having problems talking about money or raising your family, this book is probably not right for you. If you are looking for guidance on how to best talk to your teenage daughter about dating, this book is probably not right for you. (Not sure anyone knows how to do that!) ...

If you want to use communication as a powerful tool to put the odds of business success on your side, this book is for you."

About the Author

Ed Paulson is the author of over 15 published books through respected publishing houses such as John Wiley and Sons, Inc. and Alpha Books/Macmillan. His most famous book is "The Complete Idiot's Guide to Starting Your Own Business," which has sold over 200,000 copies and remains one of the bestselling entrepreneurship books ever published. Dr. Paulson has been a member of the DePaul University faculty since 2001, developing and teaching courses in organizational communication, entrepreneurship, general management, financial analysis, and research. Ed is included in the prestigious Marquis Who's Who 2023 edition.He has been in professional communication for over 40 years, working in sales, marketing, national account, engineering, public relations, and general management positions in Silicon Valley, Austin, and Chicago. Through ProChango he offers his experience to leaders through books, business consulting, leadership coaching, and seminars. His goal has been and remains to be of service to others with the goal of helping them and their organizations succeed. Ed can be contacted through his website, www.edpaulson.com, on LinkedIn at www.linkedin.com/in/etpaulson, and on Facebook at www.facebook.com/EdPaulsonAuthor. Reach out to Ed to see how you can put his experience to work helping you create your successes!

"About this title" may belong to another edition of this title.

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