The Synergistic Effect of Sustainable Business Practices on Corporate Performance

This book explores the intricate relationship between sustainable business practices and economic performance. By examining how companies can achieve financial benefits through the integration of environmental and social responsibility into their core strategies, this book seeks to bridge the gap between environmental and economic concerns. It demonstrates that sustainability is not merely a moral imperative but a strategic economic driver in the modern business landscape.

The book provides valuable insights into how companies can align their economic goals with environmental and social responsibilities, leading to long-term financial success. Readers will also benefit from the practical applications and case studies that demonstrate the tangible financial benefits of sustainable business practices. Additionally, the book serves as a resource for implementing sustainability strategies within organizations, making it an indispensable guide for business leaders, policymakers, and academics seeking to navigate the complexities of modern economic and environmental challenges.

Avichal Sharma is an Assistant Professor at CHRIST University, Pune Campus. He holds a Gold Medal in Master's in Economics and achieved an All-India Rank of 151 in the GATE examination. He is currently completing his PhD at Durg University, where he has completed his thesis focusing on the integration of Sustainable Development Goal 4 within the higher education system of Chhattisgarh. With over five years of experience in academia, Mr. Sharma has contributed significantly to the field through his research and publications. He has presented papers at numerous international and national conferences, winning a "Best Paper" award for his research. He has also edited five national and international books on macroeconomics policies and actively participates in professional development programs such as Faculty Development Programs (FDPs) and workshops. Beyond his academic pursuits, Mr. Sharma demonstrates a strong commitment to social responsibility by leading the INCLUSIVERSE initiative, which works in collaboration with Special Olympics to improve the well-being of children with intellectual disabilities.

Majo George is a Senior Lecturer, distinguished scholar and influential educator in the Department of Business Innovation at The Business School, RMIT University Vietnam. Based at the university's Saigon South campus, Dr. George has broadened the scope of his expertise to Logistics and Supply Chain Management, circular economy, sustainability, tourism, and hospitality, and in emerging critical fields such as design thinking, fintech, cybersecurity, and fraud detection. His impressive academic credentials include a Ph.D. in Business Administration, a Master’s Degree in Business Administration (MBA), a Master’s Degree in Commerce (Finance and Accounting) (M.Com.), a Master’s Degree in Philosophy (M.Phil.), all from India and a Graduate Diploma in Tertiary Teaching and Learning. With over 25 years of teaching experience, including more than 15 years at The Business School (TBS) at RMIT. His earlier academic positions at several renowned Vietnamese universities, including Dai Hoc Bach Khoa Ha Noi (Hanoi University of Science and Technology), the National Economic University, and Hanoi Open University, contribute to his rich teaching methodology and deep connections within the academic and business communities.

Pallavi Pandey is a Gold Medalist in MBA (Human Resource Management) from OP Jindal University, Raigarh, and holds a Master's in Commerce. She is NET qualified in Commerce and is currently pursuing a PhD at Symbiosis International University, India, focusing on integrating SDG 8 and 10 into Human Resource Accounting and IFRS. Ms. Pandey is an Assistant Professor at CHRIST University, Pune Campus, with over five years of experience in both academia and industry. She has worked with renowned institutions across India. As an entrepreneur, she was honored with the Youngest Entrepreneur Award. She has presented more than 25 papers at seminars and conferences and attended over 15 workshops and FDPs. In 2021, she received the prestigious OPJEMS Scholarship, awarded to only 20 management students from top B-schools across India.

Manjari Sharma is an Associate Professor at CHRIST (Deemed to be University), Pune Lavasa Campus. She holds a Ph.D., an MBA in Finance & Marketing, M.Com., and B.Com., and specializes in Managerial Economics, Financial Management, Securities Analysis, Portfolio Management, and Operations Management. With over 15 years of teaching experience, including international experience in Maldives, Malaysia, Sri Lanka, Myanmar, and Dubai, Dr. Sharma is recognized for her innovative teaching methods and significant academic contributions. She has authored several books, including “11 Ways to Earn Passive Income: Earn Your Financial Independence” and “Innovative Pedagogy: A Beginner’s Guide to Modern Teaching Strategies.” Her research includes a Ph.D. thesis on the price behavior of securities in the Indian capital market. Dr. Sharma also holds a patent for an ‘IoT Based Fertilizer Spraying Drone.’ Her practical insights and dynamic approach to education have made her a respected figure in business and commerce education.