Switching intentions of Islamic banking customers
Language: English
Published by LAP LAMBERT Academic Publishing Jan 2013, 2013
- Softcover
- New
Seller: Wegmann1855, Zwiesel, GermanyWegmann1855
AbeBooks seller since June 2, 2022
Condition: New
£ 279.24
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Neuware -relations result in customer loyalty. However, making these relationships successful in achieving this aim is difficult. Liberalization efforts by the Malaysian government has allowed for foreign equity participation for Islamic banking and Islamic insurance, making competition among banks in Malaysia offering Islamic banking services more intense. The primary objective of this study is to examine how corporate image, service quality, and customer perceived value affect relationship quality and subsequently switching intention among Islamic banking customers in a dual banking environment.Therefore, a framework was developed to examine in a single model the relationship between relationship quality and switching intention among Islamic banking customers in Malaysia. Structural equation modeling was conducted to test all hypotheses in the study. Findings of this study show perceived value to be highly associated with relationship quality while corporate image and service quality did not influence relationship quality.…
Seller Inventory # 9783659324710
- Title
- Switching intentions of Islamic banking customers
- Author
- Nor Hashima Hashim
- Publisher
- LAP LAMBERT Academic Publishing Jan 2013
- Publication year
- 2013
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 365932471X
- ISBN 13
- 9783659324710
- Item weight
- 387 grams
- Dimensions
- 220x150x16 mm
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About the Author
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