Sweetening and Intensification
Language: English
Published by State University of New York Press, US, 2025
- Hardcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 142.98
Quantity: Over 20 available
Add to basketItem description from seller
Explores how these two currents are shaping the contours of contemporary Hindu worship, myth, and visual and material culture in contemporary South Asia and its diasporas.This volume focuses on two alternately converging and diverging currents that increasingly shape Hindu traditions-namely, sweetening and intensification. Sweetening is understood here to include the softening of deities' iconographies, the standardization of religious narratives, and the sanitization of ritual practices. Alongside this current exists intensification, which is understood as an insistence on the continuing relevance of rigorous, visceral, and frequently stigmatized practices and beliefs, often in response to new circumstances and challenges. This volume emphasizes an inclusive approach by bringing these two currents into sustained conversation. As Hindu traditions are increasingly expanding into new settings, including but not limited to new diaspora and new media contexts, the long-established yet ever changing scale of sweet/neutral/spicy unfolds in new ways, as well. The essays in this volume delineate these developments across diverse Hindu geographic, linguistic, ethnic, and social contexts; textual and theological traditions; and ritual and media formats. Indeed, the volume's multidisciplinary approach shows how these processes intersect with and even drive contemporary (re)negotiations, (re)interpretations, and (re)constructions of Hindu deities, practices, narratives, and symbols.…
Seller Inventory # LU-9798855804058
- Title
- Sweetening and Intensification
- Author
- Amy L. Allocco
- Publisher
- State University of New York Press, US
- Publication year
- 2025
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 13
- 9798855804058
- Item weight
- 612 grams
Explores how these two currents are shaping the contours of contemporary Hindu worship, myth, and visual and material culture in contemporary South Asia and its diasporas.
This volume focuses on two alternately converging and diverging currents that increasingly shape Hindu traditions-namely, sweetening and intensification. Sweetening is understood here to include the softening of deities' iconographies, the standardization of religious narratives, and the sanitization of ritual practices. Alongside this current exists intensification, which is understood as an insistence on the continuing relevance of rigorous, visceral, and frequently stigmatized practices and beliefs, often in response to new circumstances and challenges. This volume emphasizes an inclusive approach by bringing these two currents into sustained conversation. As Hindu traditions are increasingly expanding into new settings, including but not limited to new diaspora and new media contexts, the long-established yet ever changing scale of sweet/neutral/spicy unfolds in new ways, as well. The essays in this volume delineate these developments across diverse Hindu geographic, linguistic, ethnic, and social contexts; textual and theological traditions; and ritual and media formats. Indeed, the volume's multidisciplinary approach shows how these processes intersect with and even drive contemporary (re)negotiations, (re)interpretations, and (re)constructions of Hindu deities, practices, narratives, and symbols.
"Synopsis" may belong to another edition of this title.
About the Author
Amy L. Allocco is Professor of Religious Studies and Director of the Multifaith Scholars Program at Elon University in North Carolina. She is the coeditor, with Brian K. Pennington, of Ritual Innovation: Strategic Interventions in South Asian Religion, also published by SUNY Press. Xenia Zeiler is Professor of South Asian Studies at the University of Helsinki. She is the editor of Digital Hinduism and the coeditor of several volumes on digital culture and religion in Asia and beyond.
"About the title" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
Shipping rates from United Kingdom to U.S.A.
| Item | 9 to 14 business days | 9 to 14 business days |
|---|---|---|
| First item | £ 0.00 | £ 0.00 |
Payment methods
Seller's business information
RAREWAVES.COM LIMITED
Elsley Court, 20-22 Great Titchfield Street
London, United Kingdom W1W 8BE
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Rarewaves.com USA, Unit 144 The Lightbox, 111 Power Road, W4 5PY, London, London, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Please note that we do not offer Priority shipping to any country.
We currently do not ship to the below countries:
Russia
Belarus
Ukraine
Please do not attempt to place orders with any of these countries as a ship to address - they will be cancelled.