This new volume is an essential source of research on how to speed up business growth through technological innovation and knowledge generation. The varied topics under the umbrella of sustainable innovation in business include bitcoin as a global currency, using smart technology in small and medium enterprises, managing disinformation through big data, metrics of cloud computing platforms, wearable technology, social media marketing as a tool in consumer decision-making, and more. The chapters explore using digital transformation as a technology roadmap to set Industry 4.0 strategies, choose key technologies, decide on projects, build an optimized project portfolio while taking risk into account, schedule projects and more.
Taken together, the chapters provide a comprehensive view and analysis of technological innovation at the level of business operations, including advances in HR, that encourage sustainability, technology, and innovation. The chapters help readers to attain methodical, empirical, and utilitarian goals by providing unique perspectives on innovation. It provides tools that make it possible to identify, analyze, and evaluate the relationship between innovation 4.0 and inspiration that will lead society toward a new economic and social order.
Indrajit Ghosal, PhD, is Associate Professor at the School of Management & Commerce, Brainware University Barasat, Kolkata, India. He was formerly Associate Professor of Computer Application at Poornima University, Jaipur, India. With over 15 years of experience in teaching, he has published over 50 research papers in international journals and has presented papers and case studies at many professional conferences. The author of several books and book chapters, he has been an invited keynote speaker, resource person, and chairperson at many universities and colleges.
Bikram Prasad is Assistant Professor at the Dr. B. C. Roy Engineering College Academy of Professional Courses, West Bengal, India. He has five years of academic experience. He has presented papers at international and national conferences and has published papers in peerreviewed journals and several books.
Nilanjan Ray, PhD, is Associate Professor of Management Studies at JIS University, West Bengal, India. He was formerly affiliated with the Institute of Leadership Entrepreneurship (iLEAD) and Adamas University as Associate Professor, among other roles. A prolific author, editor, and reviewer, Dr. Ray has published over 90 research papers in national and international journals and proceedings and has edited research handbooks and monographs. He has organized faculty development programs, national and international conferences, and management doctoral colloquiums.
Lalit Kumar Joshi, PhD, is Assistant Professor of Commerce at Kazi Nazrul University, West Bengal, India. He was formerly affiliated with The Bhawanipur Education Society College, Kolkata, India. He has published research articles in national and international journals and presented research papers at professional conferences. Dr. Joshi has authored and edited several books and served as an editor of The BESC Journal of Commerce and Management.
