Sustainable Innovation: Trends in Marketing and Management
Language: English
Published by Palgrave Pivot, 2019
Series: Book 6 of 7 - International Marketing and Management Research
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 78.05
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Add to basketItem description from seller
154 pages. 8.25x5.75x0.50 inches. In Stock.
Seller Inventory # x-3030304205
- Title
- Sustainable Innovation: Trends in Marketing and Management
- Author
- Arora, Anshu Saxena (Editor)/ Bacouel-jentjens, Sabine (Editor)/ Sepehri, Mohamad (Editor)/ Arora, Amit (Editor)
- Publisher
- Palgrave Pivot
- Publication year
- 2019
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3030304205
- ISBN 13
- 9783030304201
- Item weight
- 0.37 kilograms
- Series
- Book 6 of 7: International Marketing and Management Research
In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models.
This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world.
This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.
"Synopsis" may belong to another edition of this title.
About the Author
Anshu Saxena Arora is Associate Professor of Marketing in the School of Business and Public Administration at the University of the District of Columbia, USA.
Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France.
Mohamad Sepehri is the Dean of the School of Business and Public Administration at the University of the District of Columbia, USA.
Amit Arora is Associate Professor of Supply Chain Management in the School of Business and Public Administration at the University of the District of Columbia, USA.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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