Sustainable Graphic Design - Principles and Practice

Some design books want to teach you how to make things look better. Sustainable Graphic Design: Principles and Practice wants something much more inconvenient: for you to think about whether they should be made that way at all. Written by Peter Claver Fine and published by Bloomsbury in 2016, this is a book from that sternly admirable branch of modern publishing that takes a glamorous field and insists on interrogating its conscience. Graphic design, after all, has spent a very long time dazzling us with packaging, campaigns, print runs, promotional matter and visual seduction of every imaginable kind. This book arrives to ask, quite reasonably and rather awkwardly, how much of that splendour is environmentally sensible. Which is exactly the sort of question nobody wants raised halfway through admiring a beautifully spot-varnished brochure. And that is what makes it so good. This is not anti-design. Far from it. It is a serious, intelligent guide to making design more responsible, more durable and less wastefully self-indulgent. It looks at materials, processes, production choices and working methods, and gently but firmly reminds the reader that aesthetics do not float above reality in some heavenly realm of typefaces and layout grids. They are printed, manufactured, shipped, discarded and replaced. The poster does not simply ?exist?; it has a supply chain. The luxury finish has consequences. The clever packaging may one day become very stupid rubbish. There is a particular pleasure in books like this because they force a collision between two things modern culture prefers to keep separate: style and responsibility. Designers are encouraged to innovate, persuade, brand, refresh, disrupt and generally keep the visual world in a state of profitable motion. Sustainability, by contrast, has the bad manners to ask whether constant production is always a virtue. So Sustainable Graphic Design occupies that fascinating, slightly tense middle ground where creative ambition meets material fact. It is the design equivalent of being told, politely but unmistakably, to clear up after yourself. The 2016 date is important too. This is a book from the point at which sustainability had moved well beyond niche concern and into the broader professional conversation, but before every company on earth learned to say ?eco-friendly? with suspicious fluency. In that sense it belongs to a useful moment: serious enough to avoid the fluff, practical enough to offer principles rather than vague moral fog, and recent enough to feel genuinely contemporary rather than quaintly prophetic. As sold by Crappy Old Books, this copy is in Good condition and, even better, it is an ex-library book, which somehow feels perfectly on brand. A book about thoughtful resource use having already lived a full, useful, publicly shared life before arriving on your shelf is exactly the kind of circular economy subplot one likes to see. It has done its time in the stacks. It has probably educated students, designers, perhaps the occasional idealistic lecturer. It may carry the faintly institutional aura that ex-library books so often do: stamps, labels, maybe the quiet dignity of having been borrowed by people who genuinely meant to improve themselves. And ex-library copies have a charm all their own. They feel as though they have earned their place. A pristine copy can be a little smug. An ex-library copy says: I have been used for my intended purpose, and now I am ready for a second career. There is something rather noble about that, especially for a book concerned with longevity, systems and using resources sensibly. Newness, in this case, would almost feel ideologically suspect. For collectors of design books, students of visual communication, sustainability-minded creatives, or anyone who enjoys books that bring a little moral pressure to a stylish discipline, this is an excellent find. It is thoughtful without being preachy, practical without being dull, and serious with.…