Sustainable Customer Experience Design

Language: English

Published by Taylor and Francis Ltd, GB, 2018

1138658553 / 9781138658554

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Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach.Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.…

Seller Inventory # LU-9781138658554

Title
Sustainable Customer Experience Design
Author
Bert Smit, Frans Melissen
Publisher
Taylor and Francis Ltd, GB
Publication year
2018
Condition
New
Binding
Paperback
Language
English
ISBN 10
1138658553
ISBN 13
9781138658554
Item weight
560 grams

Rarewaves.com USA

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