Sustainability in Consumer's Purchasing Behavior

Janne Pihkala

ISBN 10: 384542382X / ISBN 13: 9783845423821

Published by LAP LAMBERT Academic Publishing Aug 2011, 2011

About this Item

Neuware -Today, consumers and other stakeholders are more aware and show increased interest towards products contributing to environmental sustainability. However, it is not self evident that consumers are willing to pay more from products contributing to sustainability. Thus, sustainability initiatives launched by companies may not always provide value for consumers or even encourage consumers for more sustainable behavior.The purpose of this manuscript is to identify those sustainability initiatives that are valued by consumers. As sustainability initiatives are dependent on the type of the product, the scope of this manuscript is limited to mobile phones and to the sustainability initiatives available for mobile phone manufacturers. However, it must be noted that the results may be applied also to other consumer electronics, which have similarities with mobile phones and mobile phone manufacturing.Books on Demand GmbH, Überseering 33, 22297 Hamburg 104 pp. Englisch.

Seller Inventory # 9783845423821

Bibliographic Details

• Title: Sustainability in Consumer's Purchasing Behavior
• Publisher: LAP LAMBERT Academic Publishing Aug 2011
• Publication Date: 2011
• Language: English
• ISBN 10: 384542382X
• ISBN 13: 9783845423821
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 7D millimeters 220 millimeters width by 150 millimeters height by 7 millimeters depth
• Weight: 173 grams

About this title

Synopsis

Today, consumers and other stakeholders are more aware and show increased interest towards products contributing to environmental sustainability. However, it is not self evident that consumers are willing to pay more from products contributing to sustainability. Thus, sustainability initiatives launched by companies may not always provide value for consumers or even encourage consumers for more sustainable behavior.The purpose of this manuscript is to identify those sustainability initiatives that are valued by consumers. As sustainability initiatives are dependent on the type of the product, the scope of this manuscript is limited to mobile phones and to the sustainability initiatives available for mobile phone manufacturers. However, it must be noted that the results may be applied also to other consumer electronics, which have similarities with mobile phones and mobile phone manufacturing.

About the Author

M.Sc. Pihkala is a doctoral student in the School of Economics at Aalto University. He teaches graduate and undergraduate courses in operations management, inventory management and quality leadership, while his past research has been focused around the topic of sustainability in operations and supply chains.