Survive, Exploit, Disrupt: Action Guidelines for Marketing in a Recession
Language: English
Published by Wrightbooks, 2009
- Softcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
AbeBooks seller since November 28, 2006
Condition: Used - Very good
£ 20.92
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Survive, Exploit, Disrupt: Action Guidelines for Marketing in a Recession This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Seller Inventory # 7719-9781742169378
- Title
- Survive, Exploit, Disrupt: Action Guidelines for Marketing in a Recession
- Author
- Peter Steidl
- Publisher
- Wrightbooks
- Publication year
- 2009
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1742169376
- ISBN 13
- 9781742169378
During a recession too much time can be spent trying to guess what impact it may have, while too little time is spent exploring the strategic options available.
Survive, Exploit, Disrupt addresses the need for companies to shift their strategic thinking during an economic downturn. As trends change and consumer behaviour becomes less predictable, companies that triumph over economic downturn fall into three categories: survivors, exploiters and disrupters.
This book shows executives how to navigate their way through the many challenges a recession represents for their business, and capitalise on the opportunities these periods of upheaval present.
Inside youll discover:
- the drivers of change during a recession
- how to adapt to recessionary periods
- how to exploit growth opportunities and identify disruptive opportunities
- specific actions you can take to survive a recession.
The result is a solid basis for recession-proof strategy that companies can implement to ensure that they survive the tough times.
"Synopsis" may belong to another edition of this title.
About the Author
While we live in a world of specialisation, Peter sees himself as a generalist who places importance on collecting varied experiences rather than just doing more of the same. He is known for his ability to make sense of the bigger picture and apply that to identifying practical solutions. He has lived and worked as a consultant in the UK, Germany, Austria and Australia and has carried out assignments in more than 15 countries on four continents. He counts some 30 Fortune Global 500 companies including several in the top 100 among his clients.
"About the title" may belong to another edition of this title.
AwesomeBooks
Wallingford, United Kingdom
AbeBooks seller since November 28, 2006
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