The Survey Research Handbook, Third Edition. This item is unavailable.
Pamela L. Alreck; Robert B. Settle
21 ratings by Goodreads
Language: English
Published by McGraw-Hill Education, 2003
- Softcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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Unavailable
Softcover
Condition: Used - Very good
£ 5.79
Item description from seller
Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0072945486I4N10
- Title
- The Survey Research Handbook, Third Edition
- Author
- Pamela L. Alreck; Robert B. Settle
- Publisher
- McGraw-Hill Education
- Publication year
- 2003
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0072945486
- ISBN 13
- 9780072945485
- Edition
- 3rd Edition
- Item weight
- 1.67 pounds
The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.
"Synopsis" may belong to another edition of this title.
About the Author
Pamela L. Alreck, D.B.A., is director of graduate studies and associate professor of marketing at Salisbury State University's Franklin P. Perdue School of Business.
"About the title" may belong to another edition of this title.
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