Survey Research Handbook (Paperback). This item is unavailable.
Settle, Robert B., Alreck, Pamela L.
21 ratings by Goodreads
Language: English
Published by McGraw-Hill Education, 2003
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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AbeBooks seller since October 13, 2008
Unavailable
Softcover
Condition: Used - Good
£ 4.83
Item description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 11600792-6
- Title
- Survey Research Handbook (Paperback)
- Author
- Settle, Robert B., Alreck, Pamela L.
- Publisher
- McGraw-Hill Education
- Publication year
- 2003
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0072945486
- ISBN 13
- 9780072945485
- Edition
- 3rd Edition.
- Item weight
- 1.583 pounds
- Dimensions
- N/A
The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.
"Synopsis" may belong to another edition of this title.
About the Author
Pamela L. Alreck, D.B.A., is director of graduate studies and associate professor of marketing at Salisbury State University's Franklin P. Perdue School of Business.
"About the title" may belong to another edition of this title.
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