Superfandom: How Our Obsessions are Changing What We Buy and Who We Are
Fraade-Blanar, Zoe; Glazer, Aaron M.
Language: English
Published by W. W. Norton & Company, New York, 2017
- Hardcover
- Used
Seller: PsychoBabel & Skoob Books, Didcot, United KingdomPsychoBabel & Skoob Books
AbeBooks seller since October 6, 2003
Condition: Used - Very good
£ 9.00
Quantity: 1 available
Add to basketItem description from seller
Hardcover and jacket. Unread shop stock with one or two instances of minor exterior wear from storage. Interior pristine. TS.
Seller Inventory # 601208
- Title
- Superfandom: How Our Obsessions are Changing What We Buy and Who We Are
- Author
- Fraade-Blanar, Zoe; Glazer, Aaron M.
- Publisher
- W. W. Norton & Company, New York
- Publication year
- 2017
- Condition
- Very Good
- Book Type
- Used
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0393249956
- ISBN 13
- 9780393249958
- Seller catalogs
- Business/Management
As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations--from traditional businesses to tech startups--direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy" a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love.
In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks--it's also easier than ever for companies to lose their audience's trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game.
Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom's history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom--the activities we perform to show we belong to a group of people with common interests--may be as old as culture itself.
For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.
"Synopsis" may belong to another edition of this title.
About the Author
Aaron M. Glazer is a cofounder and the CEO of Squishable. Previously, he worked as a consultant and journalist.
"About the title" may belong to another edition of this title.
PsychoBabel & Skoob Books
Didcot, United Kingdom
AbeBooks seller since October 6, 2003
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 7 business days | 2 to 6 business days |
|---|---|---|
| First item | £ 12.50 | £ 40.50 |
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To pay by PayPal, just paste this link into your browser: paypal.me/PsychoBabelSkoob PsychoBabel Books in Oxfordshire and Skoob Books in London (Russell Square Tube)are run and owned by Chris Edwards operating as a sole trader. We have bought all our books and take great care with the storage and listing of each one. As well as over 107,000 listings we have nearly 100,000 in our London shop and probably five times as many awaiting attention in the warehouse. We have been selling with a five-star rating continuously sine 2003 on AbeBooks. PsychoBabel and Skoob buy from private individuals and prestigious libraries. We are NOT 'barcoders' but dedicated book lovers, offering an excellent service. We enjoy receiving phone calls and we handle each order individually. We dispatch our orders daily and accommodate customers all over the world. Our wonderful packaging is not charged for. Please email or call with any queries or requests for photos.…
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PsychoBabel & Skoob Books
United Kingdom
Terms of sale
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PsychoBabel Books in Oxfordshire and Skoob Books in London (Russell Square Tube) are solely owned by Chris Edwards, 1 Churchward, Didcot, Oxfordshire. OX11 7HB. Prompt dispatch on clearance of payment. If any doubt about condition of book in addition to that described please e-mail or call. PsychoBabel & Skoob Books 1 Churchward, Didcot, Oxfordshire. OX11 7HB Telephone 01235 861411 www.psychobabel.co.uk VAT Registration Number 824882700
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