SUPERBRANDS explores the history, development and achievements of 65 of the strongest brands in the world highlighting their advertising, marketing and design successes as well as revealing extraordinary findings.

This unprecedented book is full of colour photographs, classic advertisements and inspiring design, making it essential reading and reference for anyone working or interested in marketing, advertising, design and PR. It will also appeal to consumers who are interested in learning more about the brands they buy every week.

By the end of 1997 there were 23,000 McDonald's restaurants operating in 109 countries and territories across the globe, supplying food and drink to 38 million people worldwide each day.

Every five minutes, enough Kit Kats are manufactured to out-stack the Eiffel Tower. W10.5 million packets of Walkers Crisps are sold in the UK every day. 12 pints of Stella Artois are drunk every second in the UK.

The accomplishments of certain brands are awesome. But how have they achieved such phenomenal success? How have they managed to maintain prominence within the minds of millions of customers and earn their constant loyalty?

The Superbrands have been selected by the Superbrands Council which boasts some of the most respected figures in the communications industry who are eminently qualified to judge what makes a brand a Superbrand. The book opens with expert comment from members of the Superbrands Council on why consumers are so loyal to Superbrands.

About the Editor
Knobil graduated from Manchester University in 1985 with a degree in theology. His thesis was entitled 'Ethical Issues In Advertising'. Since being awarded a postgraduate diploma in advertising in 1986 Knobil has worked at The Product Works,Park and as an account director at LansdownEuro (part of WPP, the largest advertising group in the world).He is now Chairperson of Creative & Commercial Communications Ltd. The company helps some of the strongest companies in the world (as well as emerging ones) create, build and protect their brands.

Knobil produces and presents advertising and marketing related radio programmes. He also contributes to television and press on advertising matters, has a column in the Insider magazine, and lectures on the subject of branding. This is Knobil's fifth book. His first was dedicated to The Awards For The Best Ads Never Seen, an event which salutes great advertising which never gets aired or printed. Knobil is Chairperson of the Superbrands Council which evaluates the strongest brands in the United Kingdom.

SUPERBRANDS COUNCIL:
Superbrands Council

Marcel Knobil - Chairperson
Chairperson, Creative & Commercial Communications Ltd

John Ballington
Corporate & Consumer Affairs Director, Lever Brothers Ltd

Quentin Bell
Chairman, The Quentin Bell Organisation

Drayton Bird
Managing Director, The Drayton Bird Partnership

Alison Canning
Managing Director, First&42nd Ltd

Winston Fletcher
Chairman, Bozell UK Group

Wally Olins
Founder, Wolff Olins

Michael Peters OBE
Managing Partner and Executive Creative Director, The Identica Partnership

Chris Powell
Chief Executive, BMP DDB

Tim Sutton
Chief Executive, Charles Barker BSMG

Will Whitehorn
Corporate Affairs Director, Virgin Group

"About this title" may belong to another edition of this title.

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