Sugar Coated : Unboxing the Hidden Forces Shaping America's Favorite Breakfast Food
Language: English
Published by University Of California Press Nov 2026, 2026
Series: Book 81 of 83 - California Studies in Food and Culture
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
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Add to basketItem description from seller
Neuware - World-renowned food politics expert Marion Nestle joins forces with former cereal executive Lisa Sutherland to examine what cereal boxes reveal about American culture and food politics. If you want to understand how the food business works, just have a look at a box of breakfast cereal. Hardly anything on supermarket shelves is bigger, bolder, or more deliberately designed. The fiercely competitive industry that brings us Cheerios, Froot Loops, and Trix sells a distinctly American dream: indulgence and health in one convenient package. Cereal boxes chronicle our shifting national obsessions with health, ingredients, dietary advice, and American culture. They show us what sells food: cartoons for kids, athletes for men, weight loss for women. And hidden in the history of cereal package designs, we find clues to the corporate lobbying that shapes agricultural policy, health claims, and labeling regulations. Sugar Coated unboxes the influence of cereal companies on food policy and the power of marketing, revealing, in the process, why Big Food is so good at selling profitable products regardless of their effects on health.…
Seller Inventory # 9780520421271
- Title
- Sugar Coated : Unboxing the Hidden Forces Shaping America's Favorite Breakfast Food
- Author
- Lisa Sutherland
- Publisher
- University Of California Press Nov 2026
- Publication year
- 2026
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0520421272
- ISBN 13
- 9780520421271
- Item weight
- 634 grams
- Dimensions
- 229x152x34 mm
- Series
- Book 81 of 83: California Studies in Food and Culture
World-renowned food politics expert Marion Nestle joins forces with former cereal executive Lisa Sutherland to examine what cereal boxes reveal about American culture and food politics.
If you want to understand how the food business works, just have a look at a box of breakfast cereal. Hardly anything on supermarket shelves is bigger, bolder, or more deliberately designed. The fiercely competitive industry that brings us Cheerios, Froot Loops, and Trix sells a distinctly American dream: indulgence and health in one convenient package.
Cereal boxes chronicle our shifting national obsessions with health, ingredients, dietary advice, and American culture. They show us what sells food: cartoons for kids, athletes for men, weight loss for women. And hidden in the history of cereal package designs, we find clues to the corporate lobbying that shapes agricultural policy, health claims, and labeling regulations.
Sugar Coated unboxes the influence of cereal companies on food policy and the power of marketing, revealing, in the process, why Big Food is so good at selling profitable products regardless of their effects on health.
"Synopsis" may belong to another edition of this title.
About the Author
Marion Nestle is the Paulette Goddard Professor of Nutrition, Food Studies, and Public Health, Emerita, at New York University and author of many books about the politics of food, nutrition, health, and the environment.
Lisa Sutherland is Interim President at Jacksonville University and former Vice President of Nutrition at Kellogg Company.
"About the title" may belong to another edition of this title.
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