The Successful Marketing Plan: A Disciplined and Comprehensive Approach
Language: English
Published by VGM CAREER BOOKS, 1997
- Softcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
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- Title
- The Successful Marketing Plan: A Disciplined and Comprehensive Approach
- Author
- Hiebing, Roman G.
- Publisher
- VGM CAREER BOOKS
- Publication year
- 1997
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0844232033
- ISBN 13
- 9780844232034
- Edition
- 2nd Edition
Use this time-tested method to teach students how to develop an effective marketing plan. A disciplined, integrated, and interlocking approach to marketing planning is presented in 10, easy-to-follow steps. Practical worksheets help students define the important issues, determine answers to key questions, and make informed decisions. Students will learn the same planning process that has achieved real results for real companies, from Fortune 500 to entrepreneurial start-ups.
- Presents a practical and proven approach to creating a successful, target-market-driven plan.
- Focuses on the key element of any marketing program: planning and preparation.
- Features a series of worksheets to help students organize and complete their marketing plans.
- Shows students how each element of the marketing plan is quantifiably integrated in order to meet sales objectives.
A unique "Idea Starters" grid offers over 1,000 different idea combinations to solve a variety of marketing challenges. This actionable resource will spark business-building ideas while students are developing a marketing plan.
The Successful Marketing Plan takes what can seem an overwhelmingly complex process and breaks the task into manageable parts, providing a clear and efficient road map to completing a winning marketing plan.
"Synopsis" may belong to another edition of this title.
About the Author
Scott W. Cooper is President of the Hiebing Group and has worked on accounts such as Coors, Famous Footwear, American Automobile Association (AAA), and Fort Howard Paper. Prior to his current position, Scott had experience in both the client and agency side of the business. He currently teaches marketing communications in the School of Business at the University of Wisconsin.
"About the title" may belong to another edition of this title.
Greenworld Books
arlington, TX, U.S.A.
AbeBooks seller since June 20, 2025
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