Successful Industrial Product Innovation
Language: English
Published by Greenwood Press, 1990
- Hardcover
- New
Condition: New
£ 45.67
Quantity: Over 20 available
Add to basketItem description from seller
Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This bibliography is a valuable entry into innovation literature for both product managers and academic researchers. Calantone and di Benedetto s review is structured according to topic area: factors influencing product and process innovation&Uum.
Seller Inventory # 446882497
- Title
- Successful Industrial Product Innovation
- Author
- Calantone, Roger J.|Dibenedetto, C. Anthon
- Publisher
- Greenwood Press
- Publication year
- 1990
- Condition
- New
- Binding
- Gebunden
- Language
- English
- ISBN 10
- 0313275718
- ISBN 13
- 9780313275715
Calantone and di Benedetto's review is structured according to topic area: factors influencing product and process innovation; stages in new-product development; product diffusion forecasting; the R & D-marketing interface; organizational structure; and technology transfer. Each chapter includes a literature review and an extensive annotated bibliography. A representative set of articles from major marketing, business management, operations research, and engineering publications are selected. As a rule of thumb, articles from 1978 to the present are included. Several major works from earlier years are also cited. The authors complete this volume with their own observations and conclusions, an author index, and a subject index.
"Synopsis" may belong to another edition of this title.
About the Author
ANTHONY DI BENEDETTO is Assistant Professor of Marketing in the School of Business Management at Temple University. He teaches graduate courses in Product Management, Marketing Systems, Management, and Strategy. Dr. di Benedetto has also written articles for the Journal of Product Innovation Management, R & D Management, and Industrial Marketing Management, among others.
"About the title" may belong to another edition of this title.
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