Success Factors of Social Entrepreneurship. The Rise of Generation Z and the Necessity of Social Intrapreneurship for Companies

Language: English

Published by GRIN Verlag Nov 2021, 2021

334650428X / 9783346504289

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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000

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Softcover

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This item is printed on demand - Print on Demand Titel. Neuware -Master's Thesis from the year 2021 in the subject Business economics - Company formation, Business Plans, grade: 1,3, , language: English, abstract: The rise of Generation Z in German society will impact many companies' management levels, as young entrepreneurs will increasingly determine the German economy. Accordingly, managers and companies' demands will change, as Generation Z stands for change and social innovation and wants to realize this in the workplace and combine business with social added value. In this work, basic knowledge in Social Entrepreneurship and Generation Z will first be conveyed to name the respective success factors. In the further course, it will be made clear that German society's framework conditions and the economy have a strong influence on the fact that social enterprises' founding faces obstacles. Accordingly, an approach that enables the realization of Generation Z's professional and social goals within an employee model is essential. Due to this, further theoretical knowledge about Intrapreneurship and Social Intrapreneurship will be given in the further course of the thesis. Despite extensive research, no existing Social Intrapreneurship model can be found, which is why an existing model for innovation activities is used. A new concept for implementing Social Intrapreneurship in existing companies is developed and explained based on the knowledge gained and success factors, and areas that have not been sufficiently considered in the literature are implemented and presented. Social Intrapreneurship will meet the requirements and expectations of employees and Generation Z in the future to keep the German economy innovative and emphasize the social aspect.GRIN Publishing GmbH, Waltherstraße 23, 80337 München 92 pp. Englisch.…

Seller Inventory # 9783346504289

Title
Success Factors of Social Entrepreneurship. The Rise of Generation Z and the Necessity of Social Intrapreneurship for Companies
Author
Vanessa Marini
Publisher
GRIN Verlag Nov 2021
Publication year
2021
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
334650428X
ISBN 13
9783346504289
Item weight
146 grams
Dimensions
210x148x7 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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