Succeeding at Business in Southeast Asia (Paperback)

Language: English

Published by John Wiley & Sons Inc, New York, 2020

0996729364 / 9780996729369

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Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

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Paperback. Succeeding at Business in Southeast Asia walks readers through the steps necessary to build and execute a market entry strategy into Southeast Asia, similar to what Eric Moraczewski did with his clients at FDI Strategies. Step by step, readers will learn about the top five pitfalls as well as common areas of concern and mistakes that can be avoided. These can be internal or external issues, country-specific or endemic to the region, but they all are issues Moraczewski solved regularly with clients and other businesses around the globe. Where possible, examples based on his own career experience are used to help reveal the bigger picture and affirm that everyone can, and often times will, make mistakes. Written with humanity and conversational clarity, Moraczewskis book delves into critical topics such as relationship-building, power structures, and the role culture plays in economic value and ethical standards. He inspires would-be investors by tapping into universal human behaviors and shows how they can be leveraged to make the right business connections abroad. Additional topics include: Joint venturesFranchising strategySmall businesses breaking into AsiaLessons to bring back from foreign markets "Common mistakes companies make"--Cover. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Seller Inventory # 9780996729369

Title
Succeeding at Business in Southeast Asia (Paperback)
Author
Eric Moraczewski
Publisher
John Wiley & Sons Inc, New York
Publication year
2020
Condition
new
Binding
Paperback
Language
English
ISBN 10
0996729364
ISBN 13
9780996729369

Grand Eagle Retail

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