Study on Strategic Use of Language in Newspaper Headlines : Weighing the comprehensiveness and news worthiness of newspaper headlines

Language: English

Published by LAP LAMBERT Academic Publishing, 2012

3659104779 / 9783659104770

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Mass Media's success depends on the efficiency of communicating messages to its target audiences. For newspapers,a clear and interesting communication is essential and thus, an easily comprehensible language is necessary.In theory, a headline encapsulates the story in minimum number of words and attracts the reader's attention. To write an effective headline,journalists use various techniques of language that may not be familiar to the popular readers. Overtime, the headline writers have developed a vocabulary that fulfils the requirement of a good headline by using words that are short and precise.However, sometimes over simplicity of headlines leads to confusion and ambiguity. This attribute can be used to gain more readership and many do it consciously. This research is an effort to analyse the format and structure of news headlines given in various English newspapers and studies closely the strategic usage of words and their consequent effect on reader's understandability.

Seller Inventory # 9783659104770

Title
Study on Strategic Use of Language in Newspaper Headlines : Weighing the comprehensiveness and news worthiness of newspaper headlines
Author
Pema Sherpa
Publisher
LAP LAMBERT Academic Publishing
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659104779
ISBN 13
9783659104770
Item weight
161 grams
Dimensions
220x150x7 mm

AHA-BUCH GmbH

Einbeck, Germany

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