A Study on Factors Affecting the Usage of Mobile Money in Ethiopia

Language: English

Published by LAP LAMBERT Academic Publishing, 2019

6200465754 / 9786200465757

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Mobile Money is a key enabler of financial inclusion that can revolutionize the financial service delivery and hence improve access to finance in emerging economies, especially the East African countries. Although countries like Kenya have shown remarkable achievement in adopting mobile money services for improving access to finance, Ethiopia lags behind with less than one percent adoption rate. This study therefore aims to investigate the major determinants affecting individuals to use mobile money service in Ethiopia and essentially develop practical implication for required actions. The research adopted the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model by integrating additional two factors, specifically government support and trust on mobile money service. Through sampling 200 respondents, the research model and the hypotheses were tested by Structural Equations Model (SEM), with the aid of Amos and SPSS software. The data analysis result found that Government Support, Performance Expectancy, Facilitating Conditions, Trust on Mobile Money Service and Effort Expectancy are the main factors that influence the usage of Mobile Money service in Ethiopia.

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Bibliographic details

Title
A Study on Factors Affecting the Usage of Mobile Money in Ethiopia
Author
Tiru Beza Bereket
Publisher
LAP LAMBERT Academic Publishing
Publication year
2019
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6200465754
ISBN 13
9786200465757
Item weight
244 grams
Dimensions
220x150x10 mm

AHA-BUCH GmbH

Einbeck, Germany

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