A Study of Customer Services in Regional Rural Banks

Language: English

Published by LAP LAMBERT Academic Publishing Feb 2014, 2014

3659426911 / 9783659426919

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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000

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Softcover

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This item is printed on demand - Print on Demand Titel. Neuware -A service marketing is a new area of modern marketing management. Services industries are quite varied. Such as: (i) airlines (ii) banks (iii) hotels (iv) insurance companies (v) management consulting firms (vi) medical practices (vii) motion picture companies (viii) plumbing repair companies (ix) real estate firms (x) healthcare (xi) tourism (xii) transport (xiii) personnel care (xiv) entertainment (xv) tele-communications and similar services, which attract the profession of marketing.In India, 75% of rural population comprise small/marginal farmers and landless labour and other disadvantaged sections of society. These sections need credit support for economic development. A large section of this population still depends on the informal credit system, which charges exorbitant rates of interest6. Government of India has identified the basic need of providing the rural credit to the agriculture sector, as the rural farmers are facing a lot of financial problem. Customer service is more important for national development. This book is more useful for students and scholars in the filed of business in general and banking in particular.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 232 pp. Englisch.…

Seller Inventory # 9783659426919

Title
A Study of Customer Services in Regional Rural Banks
Author
M. Thukaram
Publisher
LAP LAMBERT Academic Publishing Feb 2014
Publication year
2014
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659426911
ISBN 13
9783659426919
Item weight
364 grams
Dimensions
220x150x15 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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