Student's Expectation of Business Schools in Kolkata: : Using Kano Model
Language: English
Published by LAP LAMBERT Academic Publishing, 2018
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
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£ 69.79
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - In India, management education is witnessing an exponential growth in terms of the number of institutes imparting management education which are known as Business Schools. Choosing among thousands of Business Schools is difficult which is why students go in depth and do their research work. The book focuses on the perception of undergraduates towards the selection of Business Schools in Kolkata. Students need to consider a multitude of factors like Placement Cell, Fees, Infrastructure, etc. It is extremely important to understand the customer needs for designing the products and services. The book also contributes to the knowledge of how the Kano Model and questionnaire are used for prioritizing customer requirements in service industries. The research work has provided considerable evidence to suggest that the Kano methodology could fulfill the promise of providing the service designers with a method to establish the requirements which are most critical to customers. Also, cope up with the dynamic nature of the highly competitive service market with emphasis on the non-linear relationship between customer requirement and customers' requirement fulfillment.…
Seller Inventory # 9786139877607
- Title
- Student's Expectation of Business Schools in Kolkata: : Using Kano Model
- Author
- Prachi Kakrania
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2018
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6139877601
- ISBN 13
- 9786139877607
- Item weight
- 161 grams
- Dimensions
- 220x150x7 mm
"Synopsis" may belong to another edition of this title.
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