Structural Equation Modeling in Online Shopping: Application of AMOS and SPSS

Nayak, Keyurkumar/ Shah, Bhautik

ISBN 10: 3659912506 / ISBN 13: 9783659912504

Published by LAP Lambert Academic Publishing, 2019

About this Item

212 pages. 8.58x5.83x0.55 inches. In Stock.

Seller Inventory # zk3659912506

Bibliographic Details

• Title: Structural Equation Modeling in Online Shopping: Application of AMOS and SPSS
• Publisher: LAP Lambert Academic Publishing
• Publication Date: 2019
• Language: English
• ISBN 10: 3659912506
• ISBN 13: 9783659912504
• Binding: Paperback
• Condition: Brand New

About this title

Synopsis

Online customer service system has become an important tool of online marketing. At the same time, it has also become a basic part to exhibit the enterprise and to interact with visitors. It's a hot topic to find the key factors which influence perceived online customer service quality. This book lists many factors which influence online service quality and customer satisfaction from previous literature, then explores the key factors which influence perceived online customer service quality in online shopping and thus, it studied the influence of Customer Satisfaction on Customer Loyalty..The analytical results though SEM and Path Analysis of our study further indicate relationships between consumers’ perceptions of the factors that influence their intention to buy through online. More specifically, consumers’ perceptions of the customer service Quality with Customer Satisfaction and Customer Satisfaction of online purchasing exhibit significant relationships with their online buying intention.