Street-Smart Persuasion (Paperback)

Language: English

Published by Kendall/Hunt Publishing Co ,U.S., Iowa, 2021

1792460392 / 9781792460395

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Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

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Paperback. Speakers today need to be street-smart and savvy. Contemporary culture presents challenges to traditional notions of persuasion and invites us to take a fresh look at the tools necessary to exert influence in the twenty-first century. Street-Smart Persuasion: A Speaker's Guide To Socratic Design proposes a unique and unconventional design for persuasive messaging. Research in cognitive science, neuroscience, communication theory and psychology supports the theory on which this structure is based and points to optimal design choices for mastery in the art of influence. Proposes a unique and unconventional design for persuasive messaging. Research in cognitive science, neuroscience, communication theory and psychology supports the theory on which this structure is based and points to optimal design choices for mastery in the art of influence. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781792460395

Title
Street-Smart Persuasion (Paperback)
Author
Vicki Goodfellow Duke
Publisher
Kendall/Hunt Publishing Co ,U.S., Iowa
Publication year
2021
Condition
new
Binding
Paperback
Language
English
ISBN 10
1792460392
ISBN 13
9781792460395

Grand Eagle Retail

Bensenville, IL, U.S.A.

5-star seller

AbeBooks seller since October 12, 2005

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