Strategy: Theory, Practice, Implementation
Language: English
Published by Oxford University Press, 2023
- Softcover
- Used

Seller: Books From California, Simi Valley, CA, U.S.A.Books From California
AbeBooks seller since August 14, 2001
Condition: Used - Good
£ 54.13
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # mon0003858271
- Title
- Strategy: Theory, Practice, Implementation
- Author
- Mackay, David,Arevuo, Mikko,Meadows, Maureen
- Publisher
- Oxford University Press
- Publication year
- 2023
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 019284539X
- ISBN 13
- 9780192845399
- Edition
- 2nd Edition
"Synopsis" may belong to another edition of this title.
About the Author
Mikko Arevuo is Senior Lecturer in Strategic Management at Cranfield School of Management. His background includes senior business practitioner experience in global financial services and management consulting; academic scholarship; and university, graduate, and executive-level teaching. His research and teaching interests are in strategy as managerial practice, competitive strategy, senior management and group decision-making processes, and the application of visual methods in organizational research. Mikko has also consulted widely in the public and private sectors including Fortune 500 companies as a facilitator providing evidence-based tools and frameworks to support strategic decision-making processes. A native of Finland, Mikko earned his BA in Economics from The University of Michigan, Ann Arbor, and his MBA and PhD from Cranfield University.
Maureen Meadows is Professor of Strategic Management at the Centre for Business in Society at Coventry University. Formerly with the Open University Business School and Warwick Business School, Maureen's research interests include the use of strategy tools such as scenario planning and visioning by senior managers, and the post-merger integration phase following M&A deals. With a background in mathematics, statistics, and operational research, Maureen has many years' experience of working with 'big data' and customer analytics, both as a practitioner in the financial services sector and as an academic. She has published on the progress and problems experienced by organisations working on strategic projects such as market segmentation, relationship marketing, and customer relationship management.
"About the title" may belong to another edition of this title.
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