Title: Strategy and Tactics of Pricing Trade Version : A Guide to Profitable Decision Making
Publisher: Prentice Hall PTR, Englewood Cliffs, New Jersey
Publication Date: 1995
Language: English
ISBN 10: 0136693768
ISBN 13: 9780136693765
Binding: Hardcover
Edition: 2nd Edition
Condition: Very Good
Dust Jacket Condition: Very Good

About this title

Synopsis

This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.

From the Back Cover

"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden―these guys know their stuff and it works!" ― Guy Kawasaki, CEO, Garage Technology Ventures

"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." ― Eric G. Mitchell, President, The Professional Pricing Society

"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." ― Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University

"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." ― Dan Nimer, President, DNA Group

"About this title" may belong to another edition of this title.

Store Description

The Book Cellar specializes in books on United States History, Americana, Biography, Florida History, Florida authors and other Florida related subjects, Civil War, Art and Architecture. We also carry used, rare, new and out-of-print titles on a wide variety of other topics. The Book Cellar is affiliated with Past Perfect Florida History, Inc.

Visit Seller's Storefront

Seller's business information

Past Perfect Florida History, Inc. dba The Book Cellar
237 Goolsby Blvd., Deerfield Beach, FL, 33442, U.S.A.

Sale & Shipping Terms

Terms of Sale

Visa, Mastercard, Discover, American Express, Paypal. Check or money order with purchase order. Florida residents add applicable sales tax.

Right of cancellation

Shipping Terms

Orders usually ship within 3 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Shipping rates from U.S.A. to United Kingdom

Shipping rates from U.S.A. to United Kingdom
Order quantity	21 to 36 business days	5 to 8 business days
First item	� 29.71	� 44.56

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.