The Strategy and Tactics of Pricing

Nagle, Thomas T. - Holden, Reed K.

ISBN 10: 0136693768 / ISBN 13: 9780136693765

Published by Prentice-Hall, Inc., Estados Unidos de América, 1995

About this Item

Thoroughly revised and updated, The Strategy and Tecnics of Pricing focuses on ideas and concepts essential to every marketer's repertoire. Providing a comprehensive, managerially focused guide to formulating pricing strategy, the authors emphasize the actual process of making pricing decisions. Nagle and Holden lead readers step-by-step as they develop a procedure for pricing that is consistent with the economics, but also incorporates thje psychological aspeets of price sensitivity and the recognition thata managers must make decision with incomplete information. The book is in perfect internal and external conditions. On the dust jacket sticker of previous owner. Size: 23'5x16 cms. Ref.: Ext-1-3.

Seller Inventory # 003719

Bibliographic Details

• Title: The Strategy and Tactics of Pricing
• Publisher: Prentice-Hall, Inc., Estados Unidos de América
• Publication Date: 1995
• Language: English
• ISBN 10: 0136693768
• ISBN 13: 9780136693765
• Binding: Encuadernación de tapa dura
• Edition: 2nd Edition
• Condition: Excelente
• Dust Jacket Condition: Bien

About this title

Synopsis

This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.

From the Back Cover

"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden―these guys know their stuff and it works!" ― Guy Kawasaki, CEO, Garage Technology Ventures

"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." ― Eric G. Mitchell, President, The Professional Pricing Society

"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." ― Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University

"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." ― Dan Nimer, President, DNA Group