The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Nagle, Thomas T./ Holden, Reed K.
ISBN 10: 013026248X ISBN 13: 9780130262486
Published by Pearson P T R, 2001
New
Hardcover
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Revaluation Books, Exeter, United Kingdom
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About this Item
Description:
3rd edition. 398 pages. 9.50x6.50x1.00 inches. In Stock. Seller Inventory # 013026248X
Synopsis:
For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.
From the Back Cover:
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden―these guys know their stuff and it works!" ― Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." ― Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." ― Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." ― Dan Nimer, President, DNA Group
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: The Strategy and Tactics of Pricing: A Guide...
Publisher: Pearson P T R
Publication Date: 2001
Binding: Hardcover
Condition: Brand New
Edition: 3rd Edition
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