The Strategy and Tactics of Pricing: A Guide to Growing More Profitably: United States Edition
Language: English
Published by Pearson, 2005
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
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Add to basketItem description from seller
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing coursesThe Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
Seller Inventory # 00103837083
- Title
- The Strategy and Tactics of Pricing: A Guide to Growing More Profitably: United States Edition
- Author
- Thomas T Nagle
- Publisher
- Pearson
- Publication year
- 2005
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0131856774
- ISBN 13
- 9780131856776
- Edition
- 4th Edition
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses
The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
"Synopsis" may belong to another edition of this title.
Review
“The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability.”
Scott Heekin-Canedy
President and General Manager
The New York Times
“...a roadmap to profitable growth, this book helps you put the theories into
practice and deliver measurable results.”
Mark A. Kopelman
Vice President, Strategy and Marketing
RR Donnelley
“Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers.”
Keith Bradley, President
Ingram Micro, North America
“Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights.”
Philip Kotler
Northwestern University
“For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals.”
Eric Mitchell, President
The Professional Pricing Society
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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