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Bibliographic Details

Title: The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Publisher: Routledge
Publication Date: 2010
Language: English
ISBN 10: 0136106811
ISBN 13: 9780136106814
Binding: Hardcover
Edition: 5th or later Edition
Condition: good

About this title

Synopsis

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.

"About this title" may belong to another edition of this title.

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