The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Nagle, Thomas T.,Hogan, John,Zale, Joseph
ISBN 10: 0136106811 ISBN 13: 9780136106814
Published by Routledge, 2010
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hardcover
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Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Seller rating 4 out of 5 stars
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About this Item
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This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Seller Inventory # mon0003372205
Synopsis:
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: The Strategy and Tactics of Pricing: A Guide...
Publisher: Routledge
Publication Date: 2010
Binding: hardcover
Condition: Good
Edition: 5th or later Edition
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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