The Strategy and Tactics of Pr

Nagle, Thomas

ISBN 10: 013026248X / ISBN 13: 9780130262486

Published by Prentice Hall, 2001

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00097043458

Synopsis:

For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.

Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.

From the Back Cover:

"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden―these guys know their stuff and it works!" ― Guy Kawasaki, CEO, Garage Technology Ventures

"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." ― Eric G. Mitchell, President, The Professional Pricing Society

"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." ― Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University

"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." ― Dan Nimer, President, DNA Group

Bibliographic Details

Title: The Strategy and Tactics of Pr
Publisher: Prentice Hall
Publication Date: 2001
Binding: Soft cover
Condition: Very Good
Edition: 3rd Edition