Strategy Synthesis : Resolving Strategy Paradoxes to Create Competitive Advantage

Wit, Bob de, Meyer, Ron

ISBN 10: 1861529651 / ISBN 13: 9781861529657

Published by Cengage Learning, 2004

About this Item

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP9291053

Bibliographic Details

Title: Strategy Synthesis : Resolving Strategy ...

Publisher: Cengage Learning

Publication Date: 2004

Binding: Soft cover

Condition: Good

Edition: 2nd.

About this title

Synopsis:

The belief that managers and potential managers will profit from understanding the major conflicting approaches to strategy forms the point of departure for this book. Ignoring the profound differences between the various schools of thought does not enhance a manager's or student's capacity for strategic thinking. Rather, it is only when there is knowledge of the various points of view can strategists truly see the range of options open to them. Then they can find a way to choose between them, or integrate them, to be practically effective. To structure the comparison of strategy approaches, the most important conflicting strategy perspectives have been clustered together around ten key strategy issues, one key issue per chapter. Two classic readings in each chapter by key strategic thinkers further represent the two opposite positions. De Wit and Meyer's Strategy Synthesis actively challenges the educational orthodoxy to encourage students and managers to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this text the authors carefully guide students and managers through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.

Review:

"The authors present each topic as a debate, or tension, between perspectives. They einforce this debate with a selection of readings that presents summaries of original papers representing each perspective. It was these features, along with a 'reflectivepractitioner' tone, that persuaded me to adopt this text" - Paul Knott, Senior Lecturer in Strategic Management, University of Canterbury, Christchurch for the Human Systems Management journal