Strategy : Process, Content, Context

de Wit, Bob, Meyer, Ron

ISBN 10: 1408019027 / ISBN 13: 9781408019023

Published by Cengage Learning, 2010

Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP83007120

Synopsis:

This is the highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, "Strategy, 4e" builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses.

About the Author: Bob de Wit is Professor of Strategic Leadership at the Open University and the Maastricht School of Management, The Netherlands. He is also founder and director of Strategy Works, Strategy Academy and Strategy Academy Research Foundation in Rotterdam.
Ron Meyer is Professor of Corporate Strategy at TiasNimbas Business School, Tilburg University, the Netherlands. He is also founder and director of the Center for Strategy and Leadership in Rotterdam.

Bibliographic Details

Title: Strategy : Process, Content, Context
Publisher: Cengage Learning
Publication Date: 2010
Binding: Soft cover
Condition: Very Good
Edition: 4 Edition.