The Strategy Process: Concepts, Contexts and Cases

James Brian Quinn, Henry Mintzberg, Robert M. James, Sumantra Ghoshal

ISBN 10: 0131496263 / ISBN 13: 9780131496262

Published by Prentice-Hall 09/06/1995, 1995

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Bibliographic Details

Title: The Strategy Process: Concepts, Contexts and...

Publisher: Prentice-Hall 09/06/1995

Publication Date: 1995

Binding: Hardcover

Condition: Very Good

About this title

Synopsis:

This is the first European edition of Mintzberg and Quinn's "Strategy Process". Based upon the second edition of the original, this version has been radically revised to produce a shorter, more European approach: more than 60% of the cases are now fully European. There are important new readings to replace older or inappropriate readings and a new section on the "global context" is included. All of the revisions have been made in response to extensive feedback from European adopters.